SEO Tips That Help You Get Found
Getting the most online exposure for your brand has never been more crucial. With ever-changing algorithms, a demand for good content and fierce competition in the marketplace, understanding how to get your page seen by your target audience is vital to the success of your company. The top SEO tips for 2021 will guide you through this process and help you to enjoy better traffic and a better return on your marketing investment.
How to Find the User Intent for Your Business
The top performers in the market get that way by providing their customers with exactly what they want. While some companies see SEO as the act of throwing a bunch of keywords into a text and hoping to “game the algorithm,” the truly successful companies know finding your user’s intent and delivering is far more effective. Do you run a consulting firm for small business? Your content should include helpful information about marketing ideas or accounting software, tips for hiring staff or tax filing for small business. The focus here is less on just getting high traffic and more on getting users who find your content valuable and will visit again and again.
The Importance of Website Upload Speed and How to Improve It
When it comes to improving your SEO, every second counts. You only have a few brief moments to capture your user’s attention and keep it on your page. If your site is uploading at a snail’s pace, your user will simply leave and go to another page. Website upload speed is so important that Google has included it in its overall ranking rubric. The difference in a page loading in three seconds versus five seconds is a 30% bounce rate. People will leave if your page doesn’t load quickly, and Google will penalize you, so it pays to have a quickly loading site.
How Do You Use Google Analytics for Your Website?
One thing the top performers know is that you have to constantly measure your performance, tweaking it until you get the right results. Most comedians videotape their sets and re-watch them over and over to see which jokes got the most laughs and which fell flat. As a website owner, you have to do the same. Google Analytics will help you with this. Using Analytics, you can see your top-performing landing pages, create SEO related goals, and find top performing content. You can see at a glance which blog post generated the most shares and comments and which fell flat. Was there a video that got 1,500 comments? Google Analytics will give you the insights you need to make content decisions about your business.
What Does Serped Optimization Mean?
Serped Optimization is simply a set of tools used to boost SEO across platforms, delivering a multi-channel solution that drives the most traffic to your site. Serped Optimization uses keyword analyzers, backlinks explorers, uptime monitors, rank tracking and index checkers, to name a few, as tools to improve your site’s ranking. You can run SEO audits, find keyword ideas and basically bundle your SEO work into one, easy-to-use platform.
What Does Mobile-Friendly Mean?
Mobile-friendly sites are those that are optimized for mobile devices like tablets and smartphones. Mobile access results in more than half of Web traffic worldwide, so having a mobile-responsive and friendly website is key to your SEO success. First, you can use a mobile-friendly testing tool to see if your website is already mobile-friendly. If it were built in the past few years, it may be. Secondly, make sure your site is responsive. This simply means that the layout of the site changes based on what type of device it is displayed on. Finally, keep your design simple. Mobile screens are small, so be sure to make it easy for your readers to navigate.
How Does Blogging Help Your Website?
Most Internet users go seeking information, then make purchasing decisions based upon what they find. By creating an information-rich blog, you will deliver exactly what they’re looking for and position yourself as an authority figure on the subject. The key to gaining favor from both your user and the search engines is to update your blog regularly. By keeping fresh content on the site, you will draw in readers and the search engines.
When it comes to improving your Kelowna SEO, understanding how to deliver the best possible experience for your user is key. Develop your strategy today.